NVIDIA discontinued selling GeForce RTX 4080 and RTX 4070 Ti
NVIDIA has confirmed the rumors from mid-November that the two existing models are officially reaching product discontinuation.
The GPU manufacturer is addressing a key issue with the RTX 4080—namely, the lack of interest from gamers. The resolution is relatively straightforward: the RTX 4080 is reaching its end of life (EOL), making way for its successor, the RTX 4080 SUPER, which boasts improved speed and lower price. Similarly, the 4070 Ti is undergoing EOL, but with no alteration in pricing. Despite this, gamers will benefit from an increase in cores and memory.
NVIDIA has officially declared the EOL status for the RTX 4080 and 4070 Ti, marking the 4070 Ti as one of the briefest lifespans in GeForce history. It could be argued that NVIDIA essentially killed its “unlaunched” RTX 4080 12GB twice, as the RTX 4070 Ti essentially replaced SKU but with a new name and a $100 reduced price.
| GeForce RTX 40 | ||||
|---|---|---|---|---|
| Model | MSRP at launch | Release Date | ||
| GeForce RTX 4070 Super 12GB | $599 | €659 | ¥4,899 | January 17, 2024 |
| GeForce RTX 4070 Ti Super 16GB | $799 | €889 | ¥6,499 | January 24, 2024 |
| GeForce RTX 4080 Super 16GB | $999 | €1,109 | ¥8,099 | January 31, 2024 |
| GeForce RTX 4070 12GB | $599 | €659 | ¥4,799 | April 13, 2023 |
| GeForce RTX 4070 Ti 12GB EOL☠️ | $799 | €899 | ¥6,499 | January 5, 2023 |
| GeForce RTX 4080 16GB EOL ☠️ | $1,199 | €1,329 | ¥9,499 | November 16, 2022 |
Yes, wit NVIDIA directly.
— Andreas Schilling 🇺🇦 🇮🇱 (@aschilling) January 9, 2024
NVIDIA has officially communicated to the press as confirmed above by Andreas Schilling (HardwareLuxx) that both models are reaching their end of life (EOL). This confirms previous rumors, as the slow sales and insufficient supply of new cards in the market hinted at this development.
The price of the RTX 4080 has remained static for weeks, and this trend is expected to persist until late January, when retailers will make efforts to clear the remaining stock of RTX 4080 cards. It is anticipated that the RTX 4070 Ti will follow a similar path, probably even more so due to tough competition from the Radeon RX 7900 series.
Source: HardwareLuxx
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